Where did Louis Armstrong win a talent show as a youth after dipping his face in flour and performing?

The red brick building next door to The Eagle Saloon is the former home of The Iroquois Theater.

This African American vaudeville and movie theater operated from 1911-1920. One of the first theaters to feature jazz in a concert setting, it was eventually eclipsed by the larger Lyric Theater which opened in 1920.

In the era of Jim Crow, new, independent theater houses dedicated to African American performers and audiences opened throughout the South. The "Back of Town" neighborhood in the 400 block of South Rampart was a hub of African American entertainment and socializing in New Orleans.

As a young teen growing up in the "Back of Town" neighborhood, Louis Armstrong frequented movies at the theater, and he once won a talent show after he dipped his face in flour, an ironic twist on the usual practice of performing in black face.

"Some nights we would see moving pictures at the Iroquois Theater---10 cents each for May Ann + Tom, 5 cents for Mama Lucy, + me. (I won an amateur contest --- dip face in flower [flour]." - Louis Armstrong, as published in Thomas Brothers, ed., Louis Armstrong in His Own Words (Oxford Press, 2001)

Head back towards Canal St. along Rampart. After crossing over Canal St, continue for one block and turn right onto Iberville. At the corner of Iberville and Burgundy, you have reached the next stop.



Louis Armstrong, "Coal Cart Blues."
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413-15 South Rampart Street, New Orleans, LA