Picayune Article from March 13th, 1943

Beginning in 1943, New Orleans Public Service, Incorporated (NOPSI) recruited women to work on the more than two dozen streetcar and bus lines that crisscrossed the city. Management first sought women whose male relatives had worked for NOPSI before entering military service. These women served using the badges of their male relatives, with the understanding that their service would end upon the return of the men from World War II. Soon after, NOSPI opened the position of "motorette" and "conductorette" to all women in the city.

Courtesy of Times-Picayune