Actress Sandra Bullock, a more modern example of star commodification, is a Virginia native demonstrated her love for the city by becoming a resident. This is her house in the Garden District.
This love between Bullock and the city could be said to be mutual. Local media often builds stories around Sandra sightings. As opposed to the media’s focus on other local stars' acting careers, media attention dedicated to Bullock is much more concentrated on her personal life and charities regarding her efforts to rebuild the city.
The modern film industry is much more familiar with and adept at creating film commodities. As outlined in Janet Wasko’s book How Hollywood Works, the significant growth of the talent management business has stimulated the act of objectifying and commodifying stars through their personas. Bullock's persona then sells to the public through various media portrayals that extend beyond her film presence. Bullock is only one example of what Wasko calls a ‘cultural synergy’ that may restrict the meanings associated with the performer in order to sell another product.